So, what makes STORM such experts? Well, we know how to get you in contact with your target audience, which is a good start. But above and beyond that we understand the pressures you're under - from budget constraints through to rigid delivery schedules - and we know how to work within the tightest restrictions and still get fantastic results.
Our experience in the public sector is extremely broad and so it's probably best to look at it from two perspectives - 'G2C' and 'G2B'...
G2C - Government to Citizen (or 'people', as we prefer to call them!)
The truth is a lot of people aren't keen on what government bodies and other organisations have to say. In fact it doesn't matter what the message is, a lot of people will switch off and any attempt at meaningful dialogue just falls on an unreceptive audience.
At STORM we know how difficult it can seem, but we know what grabs people's attention and we know what keeps it too.
We understand how important tone of voice is and what a difference it can make to any G2C campaign. From discussing the most sensitive family issue through to shouting about a town's great leisure and tourism opportunities, we know how to not just raise awareness but to get people interested and involved in the issues that affect them and their communities.
G2B - Government to Business
As a business ourselves we have a pretty good idea about what makes other companies tick.
And, once we fully understand what message you want to promote, then it's simply a case of joining the dots.
Of course, it isn't quite that easy. Many companies are reluctant to engage with government bodies and other organisations - trust has to be earned and a level of understanding has to be maintained.
Luckily, we have plenty of experience in working with a number of different government and non-government organisations - locally, regionally and nationally - so we know the most effective ways of getting you in contact with your target businesses.
And, like any relationship, we know it'll need a bit of TLC now and then, so we will be on hand to help you whenever there's an awkward silence.