A new organisation designed to give Southend's High Street a new lease of life, the Town Centre Partnership itself needed a bold, exciting look to reflect its aims and ambitions.
Operated in collaboration between Southend-on-Sea Borough Council and leading professionals from the retail sector, the organisation needed a brand that brought these two strands together and provided a coherent, recognisable 'face' for the regeneration of the High Street.
With bold, abstract imagery that features a focused 'target' combined with the iconic Pier and High Street, the foundations were put in place to build a brand for the organisation and act as a cornerstone for all subsequent marketing and awareness campaigns.
As part of our initial work for the group, we also developed a newsletter, sent to key professionals across Southend, as well as a launch website and a promotional pull-up display stand.
And our involvement didn't end there. STORM was also commissioned to create invites for the organisation's official launch event, developing slick and stylish cards that helped ensure the first public meeting of the group was a resounding success.
