Getting the right signage can make all the difference – especially when you’ve moved to new premises. This was the challenge facing us when we set about developing a new suite of signs for the new offices of fb+, a forward-thinking accountancy and business solutions company based in Essex.
As part of our ongoing work with the firm, they asked us to give their new offices a bit of a facelift – both inside and out. Most important was the exterior, which needed to clearly identify the new HQ and help existing and new clients find it quickly and easily. By employing the eye-catching ‘fb+’ branding as a focal point, we were able to make the signage highly visible and easily recognisable. This method allowed us to roll out coordinated signage – highlighting the business itself, entrances and customer parking spaces.
Internally, the same concept was employed, although with a slightly more subtle approach. The main focal point was the large meeting room, which needed a high impact visual presence to reinforce the progressive, proactive attitude of the company. This was accomplished by creating a sleek sign, based around the serene, modern cloud imagery, backed up with simple window frosting, incorporating the fb+ branding.
The overall result is a coherent and cohesive look for fb+ and their new offices, helping their clients to not just identify them, but to identify them as a company they can trust and rely on.
