Making sure a website looks and feels great is one thing, but ensuring that the number of hits – and sales – increases is quite another.
Our Digital Media team were commissioned to make sure Circle Services’ e-commerce website topped the search results, whilst our Creative and Publishing teams made sure the content was up to scratch.
The company’s site not only needed to look and feel great but, being consumer focused, it also had to be built to the very highest specification, with every element optimised to increase the number of hits.
This required plenty of research into the company’s industry – print – as well as sifting through a whole heap of competitors’ sites. This helped create a structure for the Circle Services site and an insight into the vital keywords that would make it both easy to find and intuitive for the user, further helping to drive up sales.
Using a combination of techniques, the site has been honed and sculpted, with a view to making it easy to find, easy to use and – of course – the first stop for anyone looking for UK print services online.
So, with the content prepared and the site optimised, it was ready for launch and now we are waiting to see the effects begin to take hold – with the site set to naturally rise up the rankings in the next few weeks and months.
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