Illustrating the outstanding success of one of the region’s leading colleges could have been tricky, but our Publishing and Creative teams got the right results for King John.
Already one of our existing clients, we were commissioned to create an exciting and information-packed prospectus for the College, with a view to highlighting the incredible opportunities available.
To best illustrate this, we developed a modified ‘magazine style’, which enabled the information to be presented in a light, easy-to-read format – perfect for the target demographic. However, there was still the problem of getting the content itself.
This was solved by another project we undertook for the College – a DVD. By interviewing a number of students, we were able to generate copy directly, presenting it in a style and tone perfect for the audience.
Working in tandem with the Digital Media team, questions were prepared and filming commenced, with a writer and photographer also on hand to capture the crucial soundbites and images from the film for the magazine.
With a film and magazine working hand-in-hand, it has been possible to show the breadth of subjects and courses on offer, whilst keeping the tone interesting, dynamic and targeted squarely at the most important audience of all – potential students.
King John School Signage
As part of our ongoing relationship with King John, we were also asked to develop both interior and external signage that would aid visitors in finding their way around the school.
Clear typography and the introduction of a colour system helped to achieve this, whilst the carefully selected materials further enhanced the look and durability of the signs.
