Promoting South East Essex College’s higher education portfolio looked to be a challenging proposition. However, with a bit of ingenuity – and some creative know-how – we managed to launch a campaign that won’t just increase interest in the College, but in Southend too!
Everyone at STORM has been busily working on this new and exciting campaign for the College – from our Creative and Publishing teams through to our Digital Media experts.
The campaign itself is multifaceted, with traditional adverts, bus-backs, a website and even a series of short films, all built around the central notion of ‘Southend as your campus’. To ensure a cohesive and memorable message, each part interlocks with the other, with the films providing content for the site, as well as quotes for the main advertisements.
Copywriters, creatives and photographers have been involved with every step of the process, developing questions and working with interviewees – former students of the College – to generate a realistic, useful and exciting vision of what studying in Southend can actually be like.
This rich content has then been used as the heart and soul of the campaign, giving it a real human edge that sets the College – and the town – apart from its competitors. All our teams – including Digital Media – have then helped create a campaign based around the students’ answers, with adverts directing potential students to find out more on the all new, bespoke website.
