We were approached by Primo Plc, a specialist insurance company, to develop a new identity and series of advertisements - with specific emphasis on their unique ‘multi vehicle’ policy.
Our first step was to give their product a ‘brand’ itself - ‘Primo. One’. Not only did this make it distinctive and highlight the simplicity of the product, but it also provided a much more marketable idea. And, with that in place, our Creative Team then set about designing an extensive series of advertisement ideas - complete with designs and accompanying strap-lines.
From 10 very different paths, we worked with Primo to whittle it down to just one, which has already made its first appearance in the Sunday Times.
However, our work has continued and we have now also finalised the new identity for the main company, which we are currently rolling out on their new stationery and HTML emails.