Marketing in the Credit Crunch (Continued)
The FT adds its voice to our call for companies not to panic...
Regular readers may remember that last month we were encouraging companies to maintain and develop their advertising campaigns during the credit crunch. And, as it turns out, we weren’t alone in our philosophy of taking the bull by the horns and keeping your name in the public eye during these bleak times.
The Financial Times has just begun its own awareness campaign on the subject, using a fantastic billboard advert with the strap-line ‘Global Downturn. What’s the first mistake businesses make?’ – which, if you’ve missed it, you can see here.
The Keys to Marketing Success
What’s most important when you’re marketing your business?
Marketing... it’s easy isn’t it? Stick some posters up, put together some adverts and that’s it – job done.
Well, call us old-fashioned, but we prefer to be a little more scientific when it comes to something this important. After all, this is your company and you need to choose the best course of action to get it noticed, raise its profile and, ultimately, get more customers.
In actual fact, there are plenty of things you can do to help take your company forward. Here are a few of the things we’d recommend you consider...
Raising Your Profile
How can you raise your company’s profile without using newspaper ads?
These days, it’s important to make sure your name is ‘out there’. Not only does it reassure the public that you’re not about to go out of business, but it also helps to make your company instantly recognisable – essentially a household name.
The great news is that there are so many ways to achieve this that it’s ideal no matter what your company does or what your budget is. There is always something that’s perfect for you, your needs and your wallet.