marketing in the credit crunch
Why is marketing even more important when you’re having a tough time?
People ask – why advertise in a recession?
We’d reply – because it simply makes good business sense!
The economy is gloomy and many companies are battening down the hatches, preparing for the worst. But history tells us it pays to advertise in these tougher times – but not just any old advertising. It has to be strategically placed, consistent and instantly memorable. It needs to make an impact.
In turn, you can help boost your long-term sales and give yourself a healthier market share.
optimising your website
So you want your company online… but who knows you’re there?
Many companies have websites. In fact, take a look at your competitors – they probably all have sites. Look again – see how bad most of them really are. Now look at your own – what separates yours out from the crowd?
Even if you do have a great looking website, what use is it if no one knows it exists?
You need to make sure people visit your site – and that, in turn, those visits generate revenue.
who needs a brand identity
Think you know all about logos, branding and identities? Think again...
Do you know what a ‘brand identity’ is?
If you answered ‘a logo’, then you’re only part of the way there.