Reaching the right audience electronically...
Having a great-looking, memorable campaign is important… but making sure it reaches the right people is absolutely vital.
Direct marketing is the key to this problem. Targeting your ‘dream’ audience with your message is clearly more effective than any kind of scattergun approach, but can you afford to do it?
Certainly, in these times of economic unrest, some people are wary about spending too much money on direct marketing but surely there’s a cheaper – but still effective alternative – you can use?
YOUR MARKETING ARSENAL
Of course there is – HTML newsletters – and we think they could be another great weapon for your marketing arsenal.
But what exactly is an HTML newsletter? Well, you’ve probably just received one – that’s almost certainly how you got here. It’s basically a fully-branded email that contains information on your company, often with lots of links to bring existing and potential clients back to your website.
At STORM, we use our HTML newsletters (we’ve called our one ‘e-news’) to keep our clients posted of what’s going on, what we’re working on and how we can help your business grow and develop.
In fact, they can contain pretty much anything you want – from links to your latest offers, to news about your upcoming move to new premises – and are cheap, adaptable and a great way of raising awareness of your brand without being too ‘in your face’.
AIMED AT THE RIGHT PEOPLE
However, the best thing about HTML newsletters is that they are aimed squarely at the right people. You don’t have to worry about spending time sending out leaflets to people who aren’t interested anyway. If you start with a good, clean mailing list you’re well on your way.
And if you don’t have a clean list then we can do it for you from your existing contacts list. We can even get you pretty much any email list you want, based on location, interests or anything else you consider important.
They’re also a great way of showing how responsive you are. With no print times to get in the way, we can turnaround an HTML newsletter very quickly, meaning your message gets out there ahead of the pack, making your company the one people turn to first.
GET YOUR NAME OUT THERE
We also offer management software, which can help you to monitor your campaign, evaluate how well it has done and also automatically deal with any problems – such as removing unsubscribers or incorrect email addresses.
In short, HTML newsletters are a great way to get your name out there – they’re relatively cheap, they’re quick and they get people interested and involved with your business. What’s not to like about something like that?
Just give us a call on 01702 719595 or drop us a line at info@storm-media.co.uk and we’ll work with you to help get you in contact with all the right people.