How can you raise your company’s profile without using newspaper ads?
These days, it’s important to make sure your name is ‘out there’. Not only does it reassure the public that you’re not about to go out of business, but it also helps to make your company instantly recognisable – essentially a household name.
The great news is that there are so many ways to achieve this that it’s ideal no matter what your company does or what your budget is. There is always something that’s perfect for you, your needs and your wallet.
GET YOUR NAME OUT THERE
The most important part of this ‘profile’ campaign is to mix it up. Don’t rely on one idea to carry all the weight. Choose a variety of media, pace out a campaign – don’t just blow all your money on one big advert in one small newspaper. If people miss it, that’s it, it’s gone. But, if you get your name out in a lot of places, then you’re increasing the chance of someone discovering your company.
You’ve got to spread your name out like a virus – put it everywhere you can and make sure it reaches the highest possible number of potential clients.
ANYWHERE YOU CAN THINK OF
And really, when we say everywhere, we mean everywhere. You can buy advertising space pretty much anywhere – from buses and trains, to stations and shopping centres. Anywhere you can think of, there’s likely to be something to meet your needs.
That’s where STORM comes in. Put simply, we can book any advertising space or use any advertising method you’ve seen. And as well as knowing all the tricks of the trade, we also know all the different places you can place advertising, their pros, their cons and how they can fit in with your overall marketing mix.
RUN AND RUN AND RUN
For example, we know that, for the right company, advertising on the back of buses can be highly effective – without breaking the bank. If you’re targeting school kids or mums, they make perfect sense and, as they’re available to us at such a reasonable price, we can create a bus-back campaign that can just run and run and run.
But it doesn’t end there. We have experience and expertise in all aspects of advertising – whatever you want, whatever you need we can do it. 48-sheet billboards to phone box wraps, train stations to buses – there’s always going to be something that’s great for you.
PROVIDING A PRESENCE
And you aren’t limited to sites that are already there. You can use mobile billboards at key locations, or get a swarm of ad-bikes into the heart of a town centre – you can even use people as advertising space!
Alternatively, you can move on from traditional ‘adverts’ and get your name out there by providing a ‘presence’. We can supply OCRs (Outside Customer Representatives), professional and enthusiastic people who will be able to interact directly with your potential customers – whether it is giving out a free sample of your product at a train station or providing demonstrations at festivals or in-store events.
This is all part of your overall marketing mix. It all adds up and it all contributes to the public perception of your company. The effect is cumulative and – pretty soon, with the right team behind you – you could transform yourself into a household name.
AN OUTSTANDING OPPORTUNITY
And, if you are looking to make a name for yourself, we have a very tempting offer for you.
Currently, we have an outstanding advertising opportunity, with a huge billboard in a central location, right at the heart of Southend. Hundreds of thousands of people pass it every day – could it be the chance you need to reach more people and raise your profile even further?
If you’d like to find out more about this fantastic opportunity – or you want to discuss your ideas for taking your company forward – then give us a call on 01702 719595 or email info@storm-media.co.uk and we’ll be happy to help.