Why is marketing even more important when you’re having a tough time?
People ask – why advertise in a recession?
We’d reply – because it simply makes good business sense!
The economy is gloomy and many companies are battening down the hatches, preparing for the worst. But history tells us it pays to advertise in these tougher times – but not just any old advertising. It has to be strategically placed, consistent and instantly memorable. It needs to make an impact.
In turn, you can help boost your long-term sales and give yourself a healthier market share.
Make A Name For Yourself
The good news is that it’s actually easier to improve your market share when times are bad and, whilst all those around you are sticking their heads in the sand, you can take advantage of the situation. And, for smaller companies with a lower market share, this could be the chance to leapfrog some of your competitors and make a name for yourself.
To get the same high level of growth in less gloomy times would require a lot more investment in your advertising – in fact you can keep advertising at the same rate and you’ll still be ahead of those companies who have withdrawn into their shells.
Plus, there’s growing evidence to suggest companies who reduce their advertising during times of economic turmoil are only fuelling their own demise, pushing away customers – and sales – to their forward-thinking competitors who are still advertising.
A Golden Opportunity
It’s important to think of these grey days as a golden opportunity, a time to safeguard your business and, by employing a proactive approach now, you can protect your business for the future. There will be less people to actively compete against and papers and magazines – who are also feeling the pinch – will be all to pleased to offer you a great deal on your next ad space.
If no one knows you’re out there, how will they know you can provide the products or services they want? If you’re not in the public eye, then you won’t be in their head. Plus, by consistently appearing you will develop a new level of recognition amongst customers – they will see your name and be reassured that you’re not another victim of the credit crunch.
Speculate To Accumulate
At STORM, our studio is as busy as ever. This is because our clients understand that, with the market favouring buyers at the moment, they need to stand out from the crowd and get noticed.
Of course, this isn’t a problem you can just throw money at, but you do need to speculate to accumulate. The first thing is to consult with the experts on how to get the biggest bang for your buck. You don’t need to spend a fortune, you just need to spend your money wisely.
You need a sustainable marketing strategy that reaches the largest possible audience, with a memorable campaign that will grab people’s attention. You want quantifiable results too and we can help you get those as well.
In the business world, there’s nothing worse than hiding from a problem. In these tough times you need to stand up, be counted and be positive.
This isn’t the end of the world, but the perfect time to make a name for your company.
If you would like to discuss your requirements with us, please call 01702 719595 or email info@storm-media.co.uk