leisure and tourism: borough councils
Southend Essential
Southend Essential is the latest incarnation of the Southend Visitor Guide, adopting a 'magazine' style. STORM was commissioned to develop the traditional Southend Visitor Guide and heralded in the changes with this modern approach to presenting the information. We developed the concept, researched and wrote the content and designed the magazine layout. We also sold advertising within the publication and developed online content to be released throughout the year. STORM won a national design award for the first Southend Essential, earning a bronze award for the latest edition.
services provided
- branding
- creative design
- editorial
- copywriting
- interviews
- research
- photography
- advertising sales
SMAC (Southend Marine Activities Centre)
Southend Marine Activities Centre is a water-sports centre based on East Beach, Southend. STORM was commissioned to create a whole new identity for the organisation, including a sub brand 'Team Marine'. We also created a new brochure and an associated price list.
services provided
- branding
- creative design
- copywriting
- research
- editorial
- marketing and advertising
- sub brands
Southend Visitor Guide
Southend Visitor Guides were created to promote the town to visitors from around the world. STORM was commissioned to research, write and design the guides, as well as develop accompanying promotional literature and advertising campaigns. STORM won national awards for the cover design of several editions of the guide.
services provided
- creative design
- editorial
- copywriting
- interviews
- research
- photography








