The Royals – A New Direction

The Royals has a fresh new look, which better illustrates the vibrant blend of stores all under one roof.

The new identity, created by our marketing and communications company Storm Media, uses some of the highly recognisable elements utilised in the previous incarnation, but gives them a whole new lease of life, bringing a refreshing level of modernity to the Centre.

The logo has been developed to help create a more inclusive feel to the Centre, focusing on the central core of making shopping a pleasure for all visitors, regardless of age or gender.

The previous ‘Royals’ blue has been refreshed by being toned down, giving a more vibrant, modern feel to the logo itself.